Dear Advertiser,

Thanks for your interest in advertising on RainbowReferrals.com, the largest Online Relocation e-Community of Gay, Lesbian, Bisexual, and Transgender people. With hundreds of unique visitors and page views every month on our web platform, RainbowReferrals.com has more traffic than any other Lesbian and Gay Online Relocation e-Community.

Looking for a new target market?
Consider taking the path that's not always straight - the Gay path. 

Did you know?
94% of readers of Gay newspapers in 10 major media markets said they are "more likely" to buy products or services advertised in Gay publications, including internet media.

Shouldn't your business be advertised to the Gay and Lesbian community?
Lesbian and Gay media now comes in all types from online web sites and communities to radio and television programs to glossy nationwide monthlies and free local "rags." Formats usually contain news involving celebrities and local heroes, trends, events, personals and advertising, often with humor but always with flair.

Nationwide brands already benefiting by Gay marketing are: 
America Online, Gap, American Express, GMAC Mortgage Corp., Subaru, Land Rover, Jeep, Absolut, Tanqeuray, Coors, Budweiser, Miller Lite, IBM, IKEA, American and United Airlines, State Farm Insurance, Abercrombie & Fitch, Diesel Jeans and more.

Gays and Lesbians are strongly brand-oriented consumers, and according to a recent Simmons study, they will go out of their way to patronize companies who advertise directly to them. Building brand identity with RainbowReferrals.com is a low-cost, high-impact way of enhancing a company's positive reputation within Lesbian and Gay communities.

Good marketing is invisible. 
All parts of the puzzle fit together for advertising, marketing, branding, collateral, public relations, promotions and customer service. Understanding and recognizing your target market is always the first step to modern marketing. Together, we can brainstorm fresh perspectives for your latest marketing efforts.

What business can benefit by attracting Lesbian and Gay customers?
Accommodations, home improvement, travel, mortgage lending, moving firms, real estate (agent oriented), moving firms, financial planning, business opportunities, pharmaceuticals, retail, hospitality, leisure, entertainment, grooming, health, fitness, food, dining, accessories, pets, art, event planners, insurance, realtors, sports, design, domestic services, dating, alcoholic beverages, technology, self-improvement, expensive toys, collectibles, cars, flowers, furniture, entertaining, books, music, education, telecommunications, vanity, motorcycles... virtually all businesses.

We are a Gay-owned and operated, Manhattan-based Corporation and have volumes of direct experience with Gay culture and media. Please inquire about our Gay marketing strategies for your business' "Coming Out".

Our exposure is growing with visitors from all over the world. We are directly linked from America Online, GayWired.com, Pridenet.com, CyberSocket.com, and the Canadian's Rainbow World Directory. In addition, we are listed in all of the major Internet search directories, including AOL.com Search, Yahoo.com, Alta Vista.com, DogPile.com, HotBot.com, GoTo.com, Ask Jeeves.com, Webcrawler.com, McKinley Directory, Lycos.com, TheGlitter.com, GayAgenda.com, NetQueery.com, GayCool.com, and RainbowQuery.com. Our continued and highly successful print media campaign has been with REALTOR magazine and its 735,000 + members.

We believe you will find RainbowReferrals.com to be an important aspect of your company's current and future marketing efforts to the Gay and Lesbian Community. Our online audience is one of the best a company can target in their promotional and advertising budget, considering that all of our users are computer-literate, of a statistically higher income bracket, and well educated.

Enclosed in our Media Kit is information we believe you will find of value. We have full web site user demographics, as well as statistical charts showing how many users we have each day and where they are from.

Our ideas range from the simplest of web links and banner ads to a much more interactive experience. This allows for custom web ads developed by RainbowReferrals.com for your company, where the online user is presented with a more specific Gay-oriented message, allowing for an online sweepstakes, special event or offer made available only to those visitors coming from RainbowReferrals.com.

Advertising & Sponsorship Options:

• Banner runs on our web site.
• Area Advertising included: Home/Main Page, Classified Main Page, Library, 
• Client or Agent Membership Page, Agent Search Page
• Inclusion in our Member E-mailings.
• RainbowReferrals.com Shopping promotions and linking. Join other successful companies advertising on RainbowReferrals.com!
• Site Sponsorship.  Please inquire directly for specifics.

With all of these choices, you can easily see the benefits of advertising where your next market IS. Contact us today to discuss advertising with us on RainbowReferrals.com!

Thank you again for your interest.

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